mark lett - Mark Lett

Mark Lett

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Associate Director of Content

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646-737-9865

Mark leverages his deep experience as a communications leader, editor and writer to develop customized content for our clients to reach their most important audiences.

Content that Works

Mark has spent a career as a journalist and editor getting the story right and telling it the right way. At Indelable, he works with clients to share their unique stories in ways that connect with targeted audiences through the most appropriate channels. His work for Indelable clients includes social media content, case studies, blogs, magazine articles, industry intelligence and customer insights.

Essential Journalism

In a long and distinguished career, Mark handled every newsroom position from copy boy to reporter to executive editor and vice-president. At six newspapers in four states, he wrote or edited news and opinion about business, the auto industry, politics, government, education, arts and personalities. His portfolio of work includes coverage of the disappearance of Teamsters President Jimmy Hoffa, presidential elections, baseball’s World Series, and the U.S. Open championship in golf. He is a former executive editor and Vice-President of The State, South Carolina’s capital city newspaper; and the Post-Tribune of Gary, Indiana.

Managing Change

Mark built his communications skills by chronicling sweeping changes to American business, the auto industry, trade, technology and politics. He helped guide The Detroit News through a newspaper circulation war, changed ownership and a labor strike. As a member of the executive team at The State newspaper in South Carolina, Mark guided the transition from print to digital, creating specialized products for areas of particular interest to readers.

Personal

Mark was born and raised in the Detroit area, which he will always consider home. The city’s rise and fall and comeback are of endless interest and importance to Mark, a graduate of Detroit’s Wayne State University. Mark and his wife, Carole, a former newspaper advertising manager, divide their time between the “D” and their home near Hilton Head Island, South Carolina. Their son is a banker in Charleston, South Carolina, and Mark’s daughter is a convention planning manager in Washington D.C.