Chipotle Brand Leaders Not Chicken When It Comes To Pork

It’s just past noon on a freezing New York City Monday and I’m in the mood for treating myself. It’s lunchtime and I am hungry so I take an online [...]

March 2nd, 2015|Brand Positioning & Implementation|0 Comments

Brian Williams Will Be Back After This Message

Supposedly, it’s all over for Brian Williams, the top-rated NBC anchor who lost his job for being a Jon Lovitz-style serial exaggerator, proclaiming his chopper was shot with rocket-propelled grenades [...]

February 11th, 2015|Brand Positioning & Implementation|0 Comments

Rise and Shine, Campers: It’s Groundhog Day for Brands

Congratulations should be in order. You’ve just emerged from the Board meeting where they approved your plan to refresh the company brand. Nobody fell asleep or took a pill to [...]

February 2nd, 2015|Brand Positioning & Implementation|0 Comments

Cadillac Brand Deserves A Road Test In New York City

For almost as long as Detroit has been bending metal into cars and trucks, it’s tried to associate its products with someplace else. Carmakers have tried to capture the romance [...]

November 21st, 2014|Brand Positioning & Implementation|0 Comments

Who Said Machines Can’t Have Personality?

I’ve always been partial to a bit of heavy infrastructure and logistics; machinery, planes, ports, ships, railway networks. Who isn’t? Well, the truth is, not so many people actually. Yet [...]

November 7th, 2014|Brand Positioning & Implementation|0 Comments