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Chipotle Brand Leaders Not Chicken When It Comes To Pork

It’s just past noon on a freezing New York City Monday and I’m in the mood for treating myself. It’s lunchtime and I am hungry [...]

March 2nd, 2015|Categories: Brand Positioning & Implementation|

Brian Williams Will Be Back After This Message

Supposedly, it’s all over for Brian Williams, the top-rated NBC anchor who lost his job for being a Jon Lovitz-style serial exaggerator, proclaiming his chopper [...]

February 11th, 2015|Categories: Brand Positioning & Implementation|

Rise and Shine, Campers: It’s Groundhog Day for Brands

Congratulations should be in order. You’ve just emerged from the Board meeting where they approved your plan to refresh the company brand. Nobody fell asleep [...]

February 2nd, 2015|Categories: Brand Positioning & Implementation|

Cadillac Brand Deserves A Road Test In New York City

For almost as long as Detroit has been bending metal into cars and trucks, it’s tried to associate its products with someplace else. Carmakers have [...]

November 21st, 2014|Categories: Brand Positioning & Implementation|

Who Said Machines Can’t Have Personality?

I’ve always been partial to a bit of heavy infrastructure and logistics; machinery, planes, ports, ships, railway networks. Who isn’t? Well, the truth is, not [...]

November 7th, 2014|Categories: Brand Positioning & Implementation|

Company Founders: A Different Breed of Cat

Any entrepreneur willing to tell their story finds a ready audience in me. I’ve always been intrigued by people with an exquisitely well-timed idea, and [...]

November 6th, 2014|Categories: Corporate Communications|Tags: , , , , , |