Corporate Rorschach Test isn’t Always Pretty
Early reviews of my novel, A Turn in Fortune, suggest the ink on its pages presents a corporate Rorschach test. Nobody has yet to see [...]
Addressing investor inquiries on environmental and social issues
Through positive engagement, IROs can avoid seeing unsuccessful inquiries escalate into resolutions Forty-nine percent of shareholder resolutions in 2016 addressed an environmental or social issue [...]
Beyond the CR Report: Tell Your Corporate Responsibility Story To Build Trust and Shared Value
Corporate Responsibility (CR) reporting (also known as CSR or Sustainability reporting) is now a widely embraced practice, with 71 percent of 4,100 companies surveyed (the [...]
On Data Marketing Clouds, Creative Still Matters
A joke my father-in-law used to tell about his own profession: How do you spot the extroverted engineer at a cocktail party? He stares at [...]
Evolutions In Social Media That Communicators Need To Know
A few weeks ago, the hubbub that was New York Social Media Week (NYSMW) saw an eclectic group of marketers, advertisers, storytellers, content creators, technologists, data [...]
Janitor Teaches Lesson: Cleaning Up Change Communications
Among the many do’s and don’ts of how companies communicate disruptive change to employees is this: Don’t leave it to the janitor. In a struggling [...]