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Corporate Rorschach Test isn’t Always Pretty

Corporate Rorschach Test isn’t Always Pretty

by FreshySites | Sep 21, 2018 | Corporate Communications, Thought Leadership

Early reviews of my novel, A Turn in Fortune, suggest the ink on its pages presents a corporate Rorschach test. Nobody has yet to see a beautiful butterfly emerging from the quarreling C-suite of the fictional Crowe Power Company, but an awful lot of readers...
Addressing investor inquiries on environmental and social issues

Addressing investor inquiries on environmental and social issues

by FreshySites | Oct 31, 2017 | Corporate Communications

Through positive engagement, IROs can avoid seeing unsuccessful inquiries escalate into resolutions. Forty-nine percent of shareholder resolutions in 2016 addressed an environmental or social issue and the path to these resolutions often began with an initial inquiry...
On Data Marketing Clouds, Creative Still Matters

On Data Marketing Clouds, Creative Still Matters

by FreshySites | May 26, 2015 | Thought Leadership

A joke my father-in-law used to tell about his own profession: How do you spot the extroverted engineer at a cocktail party? He stares at someone else’s shoes. Papa is long gone now and so is the idea that science guys are shy based on what I saw at...
Evolutions In Social Media That Communicators Need To Know

Evolutions In Social Media That Communicators Need To Know

by FreshySites | Mar 18, 2015 | Corporate Communications

A few weeks ago, the hubbub that was New York Social Media Week (NYSMW) saw an eclectic group of marketers, advertisers, storytellers, content creators, technologists, data junkies, researchers and journalists descend on the Meatpacking District. While the...

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Recent Posts

  • Corporate Rorschach Test isn’t Always Pretty September 21, 2018
  • Addressing investor inquiries on environmental and social issues October 31, 2017
  • On Data Marketing Clouds, Creative Still Matters May 26, 2015
  • Evolutions In Social Media That Communicators Need To Know March 18, 2015

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