About pavel

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So far pavel has created 10 blog entries.

Beyond the CR Report: Tell Your Corporate Responsibility Story To Build Trust and Shared Value

Corporate Responsibility (CR) reporting (also known as CSR or Sustainability reporting) is now a widely embraced practice, with 71 percent of 4,100 companies surveyed (the top 100 companies in 41 [...]

July 13th, 2015|Corporate Social Responsibility|0 Comments

On Data Marketing Clouds, Creative Still Matters

A joke my father-in-law used to tell about his own profession: How do you spot the extroverted engineer at a cocktail party? He stares at someone else’s shoes. Papa is [...]

May 26th, 2015|Thought Leadership|0 Comments

Evolutions In Social Media That Communicators Need To Know

A few weeks ago, the hubbub that was New York Social Media Week (NYSMW) saw an eclectic group of marketers, advertisers, storytellers, content creators, technologists, data junkies, researchers and journalists descend on [...]

March 18th, 2015|Corporate Communications|0 Comments

Janitor Teaches Lesson: Cleaning Up Change Communications

Among the many do’s and don’ts of how companies communicate disruptive change to employees is this: Don’t leave it to the janitor. In a struggling enterprise where I where worked [...]

March 9th, 2015|Corporate Communications|0 Comments

Chipotle Brand Leaders Not Chicken When It Comes To Pork

It’s just past noon on a freezing New York City Monday and I’m in the mood for treating myself. It’s lunchtime and I am hungry so I take an online [...]

March 2nd, 2015|Brand Positioning & Implementation|0 Comments

Brian Williams Will Be Back After This Message

Supposedly, it’s all over for Brian Williams, the top-rated NBC anchor who lost his job for being a Jon Lovitz-style serial exaggerator, proclaiming his chopper was shot with rocket-propelled grenades [...]

February 11th, 2015|Brand Positioning & Implementation|0 Comments

Rise and Shine, Campers: It’s Groundhog Day for Brands

Congratulations should be in order. You’ve just emerged from the Board meeting where they approved your plan to refresh the company brand. Nobody fell asleep or took a pill to [...]

February 2nd, 2015|Brand Positioning & Implementation|0 Comments

Cadillac Brand Deserves A Road Test In New York City

For almost as long as Detroit has been bending metal into cars and trucks, it’s tried to associate its products with someplace else. Carmakers have tried to capture the romance [...]

November 21st, 2014|Brand Positioning & Implementation|0 Comments

Who Said Machines Can’t Have Personality?

I’ve always been partial to a bit of heavy infrastructure and logistics; machinery, planes, ports, ships, railway networks. Who isn’t? Well, the truth is, not so many people actually. Yet [...]

November 7th, 2014|Brand Positioning & Implementation|0 Comments

Company Founders: A Different Breed of Cat

Any entrepreneur willing to tell their story finds a ready audience in me. I’ve always been intrigued by people with an exquisitely well-timed idea, and I interviewed many of the [...]

November 6th, 2014|Corporate Communications|0 Comments