Brian Williams Will Be Back After This Message

Supposedly, it’s all over for Brian Williams, the top-rated NBC anchor who lost his job for being a Jon Lovitz-style serial exaggerator, proclaiming his chopper was shot with rocket-propelled grenades [...]

February 11th, 2015|Brand Positioning & Implementation|0 Comments

Rise and Shine, Campers: It’s Groundhog Day for Brands

Congratulations should be in order. You’ve just emerged from the Board meeting where they approved your plan to refresh the company brand. Nobody fell asleep or took a pill to [...]

February 2nd, 2015|Brand Positioning & Implementation|0 Comments