Cadillac Brand Deserves A Road Test In New York City

For almost as long as Detroit has been bending metal into cars and trucks, it’s tried to associate its products with someplace else. Carmakers have tried to capture the romance [...]

November 21st, 2014|Brand Positioning & Implementation|0 Comments

Who Said Machines Can’t Have Personality?

I’ve always been partial to a bit of heavy infrastructure and logistics; machinery, planes, ports, ships, railway networks. Who isn’t? Well, the truth is, not so many people actually. Yet [...]

November 7th, 2014|Brand Positioning & Implementation|0 Comments

Company Founders: A Different Breed of Cat

Any entrepreneur willing to tell their story finds a ready audience in me. I’ve always been intrigued by people with an exquisitely well-timed idea, and I interviewed many of the [...]

November 6th, 2014|Corporate Communications|0 Comments