Addressing investor inquiries on environmental and social issues

Through positive engagement, IROs can avoid seeing unsuccessful inquiries escalate into resolutions Forty-nine percent of shareholder resolutions in 2016 addressed an environmental or social issue [...]

Beyond the CR Report: Tell Your Corporate Responsibility Story To Build Trust and Shared Value

Corporate Responsibility (CR) reporting (also known as CSR or Sustainability reporting) is now a widely embraced practice, with 71 percent of 4,100 companies surveyed (the [...]

July 13th, 2015|Categories: Corporate Social Responsibility|

On Data Marketing Clouds, Creative Still Matters

A joke my father-in-law used to tell about his own profession: How do you spot the extroverted engineer at a cocktail party? He stares at [...]

May 26th, 2015|Categories: Thought Leadership|

Evolutions In Social Media That Communicators Need To Know

A few weeks ago, the hubbub that was New York Social Media Week (NYSMW) saw an eclectic group of marketers, advertisers, storytellers, content creators, technologists, data [...]

March 18th, 2015|Categories: Corporate Communications|

Janitor Teaches Lesson: Cleaning Up Change Communications

Among the many do’s and don’ts of how companies communicate disruptive change to employees is this: Don’t leave it to the janitor. In a struggling [...]

March 9th, 2015|Categories: Corporate Communications|

Chipotle Brand Leaders Not Chicken When It Comes To Pork

It’s just past noon on a freezing New York City Monday and I’m in the mood for treating myself. It’s lunchtime and I am hungry [...]

March 2nd, 2015|Categories: Brand Positioning & Implementation|